Think You’re Safe from a Cyberattack? Think Again.

When it comes to cyber risk, many New Zealand businesses still think: “It won’t happen to us.” But the latest research tells a different story. A recent report found that 59% of businesses surveyed had experienced a cyberattack or security incident. While the study focused on medium-sized organisations, it reinforces the reality that cyber threats are widespread — and every business connected to the internet is exposed, no matter its size.

If You’re Connected, You’re Exposed

These days, any business that uses email, stores client information online, or relies on a website or cloud-based system (like web-based accounting tools or industry-specific online software) is at risk. You don’t need to be a tech company to be targeted — you just need to be connected.

From phishing attacks to invoice scams, ransomware, and data breaches, cybercriminals are getting smarter, and the consequences can be costly — both financially and reputationally.

Cyber Cover Is for Businesses Like Yours

You might be thinking, “We don’t have anything a hacker would want.” Or maybe you believe your systems are too small to be worth the effort. But most cyberattacks aren’t personal — attackers aren’t targeting you specifically. They’re scanning for any vulnerability, and when they find one, they exploit it automatically. But that’s exactly what makes small businesses such attractive targets.

Many SMEs don’t have two-factor authentication, formal security policies, or managed IT providers — and that’s precisely why cybercriminals focus on them.

Think of it this way: even with fire alarms and treated building materials, you still insure your property. Risk reduction is important, but insurance is what helps you recover. There’s a common myth that cyber insurance is only for big corporates — but that’s simply not true. In fact, small and medium businesses are often the most vulnerable, because they typically don’t have dedicated IT teams or in-house cyber expertise.